Perhaps more interesting than Prime Music’s value creation model, however, is its value capture model, which could explain the product’s low-awareness among Prime members. In addition, unlike other music streaming services, through a feature called “X-Ray Lyrics”, users can scroll through the lyrics of an entire song and quickly access their favorite parts by tapping on the lyrics that they want to play.Īlong with the above features, Prime Music creates value to users by providing them with uninterrupted listening (no ads) and unlimited skips, two benefits that are not offered on Spotify and Pandora’s free-tiered platform. Users can download songs for offline usage and create their own playlists, for instance. With over a million songs and a user-friendly interface, Prime Music offers many features that other music streaming services such as Spotify and Pandora offer.
I’m often surprised at how many individuals are Amazon Prime members but are not aware that included in their membership is access to Amazon’s digital music streaming service, Prime Music.
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